Event Details
Looking to improve your community’s ability to recognize and respond to climate misinformation?
This free, self-paced, 10-module course gives municipal staff, councillors and communications professionals practical tools to recognize, assess and respond to climate-related misinformation. Learn how to distinguish between misinformation, disinformation and malinformation, understand why false claims spread and use proven frameworks to decide when and how to respond.
Designed for municipalities of all sizes, each module takes approximately 30–45 minutes to complete and provides tips for helping you communicate clearly, build trust and keep local climate messaging accurate, credible and resilient.
What you’ll learn
- What the research says about climate communication in Canada
- How to identify and reach different audience types in your community
- How to structure a clear key message using the Challenge / Choice / Opportunity framework
- How to use plain language to make your messages more credible
- How to use regional message maps and key message templates in your own work
This course is part of the Municipal Climate Communications toolkit. It is designed for people who communicate with the public as part of their role—but don’t have a formal communications background.
You don’t need any prior knowledge to take this course.