Event Details
Looking to strengthen how your community communicates the benefits and impact of local climate action?
This free, 12-module, self-paced course provides practical tools to help municipal leaders and staff communicate the benefits and impact of climate action more effectively. Learn practical techniques to understand your audiences, build public support and tailor messages to local priorities and regional realities.
Designed for municipalities of all sizes, each module takes approximately 30–45 minutes to complete and provides tools to help connect climate action to the issues that matter most to residents and communities.
What you’ll learn
- What the research says about climate communication in Canada
- How to identify and reach different audience types in your community
- How to structure a clear key message using the Challenge, Choice and Opportunity framework
- How to use plain language to make your messages more credible
- How to use regional message maps and key message templates in your own work
Who this course is for
This course is part of the Municipal Climate Communications Toolkit. It is designed for people who communicate with the public as part of their role but don’t have a formal communications background.
You don’t need any prior knowledge to take this course.